When it comes to your business online, there will be times when you have to make tough decisions especially when it comes to their strategies. Although there are many black hat tricks email marketing clever people
Email Marketing – Some Do’s and Don’ts
Author: Posal Fallon
When it comes to your business online, there will be times when you have to make tough decisions especially when it comes to their strategies. Although there are many black hat tricks email marketing clever people have devised to increase business efficiency does not necessarily mean you should try these tricks too. Doing so can only damage their credibility in the long run and make it extremely difficult for you to regain the success online you already know. Get email addresses The method of obtaining email addresses is very important. One thing you should do is to prevent obtaining email addresses from a collection or a software supplier. Never exchange e-mail addresses of other people too. You should also avoid sending emails to those who have either not opted in or have opted out of your service. Instead, you should use the email addresses of people who have chosen to subscribe to your service. Although this practice gives you a great number of people to send emails also assured of the quality of your list of newsletter readers online. Please send emails only to people who really would like to receive them, spending on email marketing would also be more profitable. When sending messages Believe it or not, time really plays an effective role in sending mass emails. Each time a visitor decides to elect to receive their newsletter online, ask what time of day they prefer to receive your emails, and the frequency. You can ask them if they prefer daily, weekly, biweekly or monthly emails. E-mail Design The whole aspect of your email will significantly affect how the recipients will take your newsletters. One thing you have to set through email is the connection with their readers and their e-mail template can help. A good newsletters will always include contact information of the person behind the newsletter. You can include several options of votes to his readers a way to give suggestions and comments for improvement. Finally, in the bottom of your newsletter, include a un-subscribe link. Privacy The reason most people are reluctant to receive all that has to do with email marketing is that fear that their personal information may be sold as leads to other companies. To ease the minds of your readers, be sure to include a confidentiality statement. It goes without saying that you should never sell the information of your readers.
Article Source: http://www.articlesbase.com/email-articles/email-marketing-some-dos-and-donts-1435626.html
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Are you a business owner with a busy website recording thousands, maybe even millions of hits a day? Have you noticed lately that the numbers seem to be falling precipitously for no good reason? Maybe you should look more closely at your domain name servers
Could Domain Name Server Poisoning Be Affecting Your Bottom Line?
Author: Mike Nardine
Are you a business owner with a busy website recording thousands, maybe even millions of hits a day? Have you noticed lately that the numbers seem to be falling precipitously for no good reason? Maybe you should look more closely at your domain name servers, the programs that route customers to your site; the following fictional scenario explains why. Imagine you are a huge multi-national corporation with a very recognizable trademark and several million hits a day on your website. Then, one month, your IT manager notices a sudden downturn in hit numbers. He brings this fact up at your next management meeting. The sales manager has something to say too: sale of your products on the Internet is way down, yet sales at your brick and mortar outlets have never been better. What’s going on? Around the table all eyes are suddenly on the Internet division. That division’s manager throws up his hands; he says sales as a percentage of hits remains constant, it’s not the fault of his website. So where have all the potential customers gone? Nobody seems to know. A hand goes up at the end of the table farthest from the CEO’s chair. One of the newest members of the management team, an assistant manager in the company mailroom, one of those individuals expected to be seen but not heard unless asked, has something to say. Hesitantly she describes something strange that happened a few days ago on her home computer: she typed in the company domain name and was taken directly to an unfamiliar website. She’d tried the address again and got your company the second time, but she’d been wondering about that other company ever since. The sales manager rolls his eyes, “You put in the wrong address,” he says. “No,” the underling answers with a bit more confidence, “I didn’t. The address history is still on my computer.” Meanwhile, Paul the IT man is typing frantically on his laptop. “What’s going on, Paul?” asks the CEO. Paul looks up: “I think I know what happening. We’ve been poisoned! I’d like everybody here with a computer to try typing in the company website address.” The CEO shrugs and reaches for his laptop. Of course everyone follows his lead. “What’s the problem?” says the sales manager contemptuously after a bit, “I got our site!” “Well I didn’t!” the CEO says. What this fictional company discovered is called DNS poisoning. Every domain and therefore every website depends on computer programs called Domain Name Servers (DNS) to quickly and accurately route requests for individual websites. If those servers are hijacked by malicious hackers, they will bypass the legitimate website and take the potential customers to the hackers’ website where they can be sold a competitor’s product or fitted with a virus in hopes of ruining the original company’s reputation. Just like in the scenario above, it might not happen every time somebody types in your domain name—the hacker doesn’t want to kill the golden goose—but it will happen enough to profit the hacker and cost you customers. How common is this? One security expert, the discoverer of a serious vulnerability in 2008, estimates that 1 to 3 percent of all domain name servers have been compromised. Not an imposing number, certainly, but if you happen to be one of those 1 to 3 percenters… What can be done? There is a security protocol named “DNS Security Extension” (DNSSEC) available. While there is movement toward covering the entire domain name system with this protocol, at the moment only a few domain name extensions are covered. The U.S. government has mandated all dot-Gov and dot-Mil domains have DNSSEC protection. Dot-Org is possibly the only generic top-level-domain extension under its umbrella (at least there has been talk of it doing so), and as for the country-code extensions, only Sweden, Bulgaria, Brazil, Puerto Rico and Turkmenistan have the coverage.
Article Source: http://www.articlesbase.com/domain-names-articles/could-domain-name-server-poisoning-be-affecting-your-bottom-line-1412435.html
About the Author:
My Name is Mike Nardine. Visit my website and buy a domain name, cheap!
Could Domain Name Server Poisoning Be Affecting Your Bottom Line?
Author: Mike Nardine
Are you a business owner with a busy website recording thousands, maybe even millions of hits a day? Have you noticed lately that the numbers seem to be falling precipitously for no good reason? Maybe you should look more closely at your domain name servers, the programs that route customers to your site; the following fictional scenario explains why. Imagine you are a huge multi-national corporation with a very recognizable trademark and several million hits a day on your website. Then, one month, your IT manager notices a sudden downturn in hit numbers. He brings this fact up at your next management meeting. The sales manager has something to say too: sale of your products on the Internet is way down, yet sales at your brick and mortar outlets have never been better. What’s going on? Around the table all eyes are suddenly on the Internet division. That division’s manager throws up his hands; he says sales as a percentage of hits remains constant, it’s not the fault of his website. So where have all the potential customers gone? Nobody seems to know. A hand goes up at the end of the table farthest from the CEO’s chair. One of the newest members of the management team, an assistant manager in the company mailroom, one of those individuals expected to be seen but not heard unless asked, has something to say. Hesitantly she describes something strange that happened a few days ago on her home computer: she typed in the company domain name and was taken directly to an unfamiliar website. She’d tried the address again and got your company the second time, but she’d been wondering about that other company ever since. The sales manager rolls his eyes, “You put in the wrong address,” he says. “No,” the underling answers with a bit more confidence, “I didn’t. The address history is still on my computer.” Meanwhile, Paul the IT man is typing frantically on his laptop. “What’s going on, Paul?” asks the CEO. Paul looks up: “I think I know what happening. We’ve been poisoned! I’d like everybody here with a computer to try typing in the company website address.” The CEO shrugs and reaches for his laptop. Of course everyone follows his lead. “What’s the problem?” says the sales manager contemptuously after a bit, “I got our site!” “Well I didn’t!” the CEO says. What this fictional company discovered is called DNS poisoning. Every domain and therefore every website depends on computer programs called Domain Name Servers (DNS) to quickly and accurately route requests for individual websites. If those servers are hijacked by malicious hackers, they will bypass the legitimate website and take the potential customers to the hackers’ website where they can be sold a competitor’s product or fitted with a virus in hopes of ruining the original company’s reputation. Just like in the scenario above, it might not happen every time somebody types in your domain name—the hacker doesn’t want to kill the golden goose—but it will happen enough to profit the hacker and cost you customers. How common is this? One security expert, the discoverer of a serious vulnerability in 2008, estimates that 1 to 3 percent of all domain name servers have been compromised. Not an imposing number, certainly, but if you happen to be one of those 1 to 3 percenters… What can be done? There is a security protocol named “DNS Security Extension” (DNSSEC) available. While there is movement toward covering the entire domain name system with this protocol, at the moment only a few domain name extensions are covered. The U.S. government has mandated all dot-Gov and dot-Mil domains have DNSSEC protection. Dot-Org is possibly the only generic top-level-domain extension under its umbrella (at least there has been talk of it doing so), and as for the country-code extensions, only Sweden, Bulgaria, Brazil, Puerto Rico and Turkmenistan have the coverage.
Article Source: http://www.articlesbase.com/domain-names-articles/could-domain-name-server-poisoning-be-affecting-your-bottom-line-1412435.html
About the Author:
My Name is Mike Nardine. Visit my website and buy a domain name, cheap!
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